MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming service